About Me
Bio
I take pride in delivering marketing materials that engage diverse audiences and drive conversion across various sectors, including entertainment, healthcare, hospitality, real estate, technology and finance. A graduate of the University of Central Florida, I hold bachelor's degrees in Advertising-Public Relations and Theatre Studies.
As Digital Marketing Manager at Zillas, I oversee content implementation while developing digital marketing campaign content for email, social media and web. In my free time, I love staying up-to-date on the latest media trends, getting involved with my local arts community and exploring emerging technologies.
Experience
Zillas (formerly Designzillas)
October 2021 – Present
I joined Zillas as a Junior Digital Marketer, a role primarily focused on authoring original content for a portfolio of 10+ brands. I further stretched my skillsets to tackle KPI reporting, content strategy, SEO optimization, video production, UX and graphic design, with a heavy focus on conversion optimization. I was promoted to Senior Digital Marketer in December 2022 and then to Digital Marketing Manager in June 2023.
In my time at Zillas, I've been fortunate enough to work with a wide range of clients in industries like healthcare, SaaS, entertainment, real estate, fintech and beyond.
Wellons Communications
April 2020 – October 2021
I started my career at Wellons as an intern with a focus on Media Relations and Design. Following my internship, I was hired on a part-time basis as a designer until I finished my undergrad degrees, at which point I was brought on full-time as the firm's Designer and Social Media Specialist.
Here, I managed social media content for 8+ clients, along with writing a range of blogs and press releases for local and national brands. As a designer, I developed both print and digital marketing materials for clients in the entertainment, real estate, construction and hospitality industries.
Her Campus
August 2019 – May 2021
While attending UCF, I was lucky enough to get involved with several student publications, but none as rewarding as Her Campus. I had the opportunity to author lifestyle articles for an online magazine catering to collegiate women nationwide, as well as being part of a team that executed immersive PR events on campus for the magazine's partner brands.
Orlando Fringe
January 2019 – May 2019
By far my favorite internship, I had the opportunity to work with the Orlando International Fringe Theatre Festival as a designer during their 29th annual festival. I produced designs for both print and digital outlets and had the opportunity to collaborate with the development director on their 2019 United Arts fundraising campaign.
Education
B.A. Advertising-Public Relations & B.A. Theatre Studies
University of Central Florida '21
Activities and Societies:
Zeta Phi Eta National Professional Fraternity in Communication Arts and Sciences
Florida Public Relations Association
Quotes PR Club
Burnett Honors College
Phi Eta Sigma Honor Society
Project Spotlight UCF